November 2025 closed at A$1.35m total revenue, up 6% on last year, 1% behind budget. Retail led the non room streams, up 32%, while meetings and events fell 62%.
| Stream | This month | November 2024 | vs last year | vs budget | Share |
|---|---|---|---|---|---|
| Rooms | A$867k | A$749k | +15.7% | -0.7% | 64% |
| Food and beverage | A$265k | A$236k | +12.5% | -10.7% | 20% |
| Spa and wellness | A$106k | A$119k | -10.7% | +22.0% | 8% |
| In room dining | A$17k | A$17k | +2.7% | -16.7% | 1% |
| Retail | A$20k | A$15k | +31.6% | -9.1% | 2% |
| Activities | A$32k | A$34k | -3.3% | -13.0% | 2% |
| Meetings and events | A$41k | A$109k | -61.8% | +30.9% | 3% |
| Total | A$1.35m | A$1.28m | +5.6% | -1.4% | 100% |
From the last 90 days of your data, ranked by estimated value over a year.
OTAs account for 54% of rooms revenue, 14 points above the healthy ceiling. Direct share is 17%.
Why it happens. Over-reliance on OTAs erodes net ADR through commissions (typically 15 to 25%) and weakens guest data ownership.
Weekday spa utilisation averages 22% versus 63% on weekends, a 41-point swing of idle midweek capacity.
Why it happens. Midweek arrivals skew corporate, and corporate guests book the spa far less than leisure guests. The weekday product is not targeted to who is in-house.
Only 10% of occupied rooms order in-room dining, against an 18% benchmark. Average check is A$45.
Why it happens. Low IRD penetration usually signals menu friction: hard-to-find menus, slow delivery, or limited late-night availability.
One action per gap, each with a number to hit. Targets already allow for the usual seasonal swing.
| Action | Measured by | November | December target | |
|---|---|---|---|---|
| 1 | Keep it running, it hit its target: Launch a direct-booking incentive (best-rate guarantee + loyalty perk) on the website. Owner: Revenue manager | OTA share of rooms revenue | 47.2% | 39.2% |
| 2 | Keep last month's action running and add: Send a pre-arrival spa booking link to all Monday to Thursday arrivals. Owner: Spa manager | Spa utilisation, Monday to Thursday | 21.7% | 27.3% |
| 3 | Add a QR-code digital IRD menu in every room and on the guest app. Owner: F&B manager | Occupied rooms ordering in room dining | 9.7% | 11.9% |
1 of 3 actions from last month hit their target.
| Action and measure | Start | Seasonal norm | Target | November | Result |
|---|---|---|---|---|---|
| Build pre-arrival and in-stay cross-sell journeys (spa, dining, experiences). Non room share of total revenue | 33.8% | 38.8% | 39.8% | 35.8% | Missed |
| Launch a direct-booking incentive (best-rate guarantee + loyalty perk) on the website. OTA share of rooms revenue | 56.5% | 61.5% | 53.5% | 47.2% | Hit |
| Launch a midweek corporate wellness package with a complimentary express treatment. Spa utilisation, Monday to Thursday | 22.0% | 21.4% | 27.0% | 21.7% | Moving |
Good month for rooms. The direct booking push hit its target: OTA share fell from 57% to 47%, so it keeps running through December. The midweek spa package is moving but not there yet, at 21.7% against a 27% target. We keep it and add a spa booking link to every Monday to Thursday arrival email. Cross-selling missed, so we stop it and put that effort into in room dining, the new gap this month. We'll check in with your spa manager after the first week of December.