One method for every business
that sells time and space
Hotel rooms, airline seats, airport car parks, gym classes and spa treatments all expire if they go unsold. Tony finds where that revenue slips away, and what to do about it.
Three questions we ask in every industry
Fill
Which days, hours or departures sit empty, and why? We find the pattern behind the gaps.
Price
Is your price matched to demand? We look for where you are too cheap when busy and too dear when quiet.
Channel
What does each sales channel really cost you? We find the ones that take more than they bring.
Fill the nights others leave empty
From independent hotels to serviced apartments and short stay operators. Most of the gap sits in a handful of nights, segments and channels.
Where we usually look
- Soft nights and shoulder periods
- OTA dependency and commission cost
- Rate parity and direct booking share
- Group and corporate mix
Measures we work with
Fill the seats that fly empty
Every departure that leaves with empty seats is revenue gone for good. We look at where loads drop, where fares leak and what ancillaries are left on the table.
Where we usually look
- Off peak departures and day of week patterns
- Fare mix and discount leakage
- Direct and agency distribution costs
- Ancillary revenue: bags, seats and upgrades
Measures we work with
Grow revenue beyond the runway
Non aeronautical revenue depends on pricing and selling ahead: car parks, lounges, retail and digital products that passengers can book before they arrive.
Where we usually look
- Car park pre booking and dynamic pricing
- Retail and food spend per passenger
- Lounge and premium service utilisation
- Digital products and online sales
Measures we work with
Fill the quiet hours and keep members longer
Busy at 6am and 6pm, quiet in between. We help clubs price and programme the quiet hours and keep new members past the first 90 days.
Where we usually look
- Off peak utilisation and membership tiers
- Class fill rates and timetable design
- Member churn in the first 90 days
- Lead to member conversion
Measures we work with
Turn quiet midweek hours into revenue
A treatment room that sits empty on a Tuesday morning earns nothing. We match pricing, packages and staffing to real demand by day and hour.
Where we usually look
- Treatment room utilisation by day and hour
- Midweek and off peak pricing
- Packages, memberships and gift vouchers
- Booking platform and marketplace commission
Measures we work with
Not on the list?
Attractions, events, restaurants and coworking spaces share the same problem. If you sell time or space, talk to us.