Our team

Seven AI agents. One single objective: growing your performance.

Tony is an AI driven performance consulting firm for travel & leisure. Our agents do the research, the analysis and the daily legwork for hotels, airlines, airports, gyms and day spas, across every revenue stream, not just the main one. Our founder leads them, senior revenue experts join when a project needs them, and one person answers for the result.

The agents

Each agent owns one part of your performance

Between them they cover the whole job: finding the businesses we can help, telling the industry what we learn, reading your market, analysing your numbers and keeping your monthly work on time. None of them contacts you or publishes anything without a person signing it off.

Riley
Chief of Staff
AI agent

Runs the day. Starts every weekday with a brief, keeps our plan and tasks moving, and makes sure nothing waits on us.

Works in
Our workspace, task board and website
On duty
Every weekday morning
Alex
Head of Sales
AI agent

Looks after every conversation with a travel & leisure business that could use Tony. Prepares outreach, follow ups and call briefs, so no enquiry goes cold.

Works in
Our pipeline and LinkedIn
On duty
Every weekday
Maya
Head of Marketing
AI agent

Shares what we learn about performance in travel & leisure. Plans and drafts our LinkedIn posts and Insights, and watches what readers find useful.

Works in
LinkedIn, our website and its analytics
On duty
Monday and Thursday
Harper
Head of PR
AI agent

Gets Tony in front of the travel & leisure industry. Finds the right journalist at each publication, prepares our pitches, media releases and expert comment, and plans who we talk to each week.

Works in
Travel, hotel and business media
On duty
Monday and Thursday
Casey
Head of Research
AI agent

Reads the travel & leisure market so we never guess. Tracks openings, new owners, new leaders and the latest performance figures across Australia and New Zealand.

Works in
Industry news and public market data
On duty
Every Monday
Jordan
Revenue Analyst
AI agent

Turns your data into answers. Works through every revenue stream, from rooms and seats to food, spa, events and memberships, then prepares your Gap Check or Pulse report and checks each figure before a person reviews it.

Works in
Our analysis engine and your exports
On duty
As soon as your data arrives
Sam
Client Success
AI agent

Makes working with us easy. Gets you set up, reminds you when the monthly data is due, and makes sure your report arrives on time.

Works in
Onboarding and your monthly schedule
On duty
Every month, and the day you join

The agents' portraits are AI generated. They are not photos of real people.

The people

Who the agents work for

Manuel Cipriani
Founder

Leads the team and signs off every report, recommendation and message before it reaches a client. Twenty years on the commercial and digital side of hotels, airlines and airports means the agents' work is checked by someone who has run these numbers from the inside.

About Tony
Senior expert bench
Revenue and commercial specialists

Experienced revenue, distribution and commercial people who join the projects that need hands on support, working under the Tony name and the same standards as the rest of the team.

Work with Tony
How the team works

The agents prepare. A person decides.

The agents prepare

Research, data, drafts and checks, done every day on a set schedule.

The engine does the maths

Every figure is calculated from your own data. No number is ever an AI guess.

A person signs off

Nothing reaches you, and nothing is published, until our founder has reviewed it.

We measure what worked

Every action is tracked against its target, so each month starts from facts.

The rules they work by

Fast, and careful with your business

  • They draft, a person sends. No agent emails you, messages you or publishes anything on its own.
  • Every number comes from your own data, calculated by our engine.
  • Your data is used only for your work, never in our marketing.
  • One person is accountable for every recommendation.
Work with Tony

Put the whole team on your numbers.

Start with a Gap Check. Share the data your systems already produce and within three business days you will know your three biggest gaps.

How a Gap Check works

  • The data your systems already produce. The more we get, the more we find
  • Three business days from your data to your gaps
  • One action for each gap, with its estimated value
  • $1,200, credited in full against a Diagnostic within 30 days